Originals

• Streaming platforms are reducing spending on original web series as viewership shifts toward sports, blockbuster films, and traditional TV shows. • To achieve profitability, platforms are pivoting their growth strategies toward leaner, regional original content rather than high-budget productions. • This shift reflects a broader industry trend where "big-budget" originals are losing their dominance in the spotlight to more cost-effective or high-draw content.

• Non-English original content has overtaken English originals on Netflix for the first time, accounting for 52% of the platform's originals in 2025 compared to 49% in 2024. • According to Ampere Analysis, Spanish and Korean productions recorded the strongest growth, driving the shift toward a more globalized content library. • This trend highlights a strategic pivot by Netflix to prioritize international markets and diverse storytelling to sustain global subscriber growth.