Paid Subscriptions

• According to 2025 Eurostat data, approximately 32.7% of internet users in the European Union hold paid subscriptions to streaming services for films, series, or sports. • Ireland and Denmark reported the highest adoption rates, with 63.9% and 61.1% of users subscribing, followed closely by the Netherlands at 59.2%. • This trend highlights the increasing popularity and accessibility of diverse paid video content across the EU member states.

• Greece has entered the top 10 European Union nations for paid streaming subscriptions following a surge in adoption in 2025. • According to new Eurostat figures, Ireland leads the EU with a 63.9% subscription share, followed by Denmark (61.1%) and the Netherlands (59.2%). • Other high-ranking nations include Sweden, Czechia, and Luxembourg, while Germany, Austria, and Finland rank just behind Greece.

• According to 2025 Eurostat data, approximately 32.7% of internet users in the European Union hold paid subscriptions to streaming services for films, series, or sports. • Ireland and Denmark reported the highest adoption rates, with 63.9% and 61.1% of users subscribing, followed closely by the Netherlands at 59.2%. • These figures highlight the growing popularity and accessibility of diverse paid video content across the EU member states.

• Ireland has emerged as the EU leader in paid streaming subscriptions for films, series, and sports. • According to new data, Irish internet users aged 16-74 are nearly twice as likely to pay for streaming services compared to the EU average of 32.7%. • Ireland narrowly outperformed Denmark (61.1%) and the Netherlands (59.2%) to secure the top position.