Knotch Claps Back at 'Pilot Purgatory' and the 80% LLM Bounce Rate
• Knotch is addressing the "pilot purgatory" phase of AI adoption, highlighting that over 80% of referral traffic from Large Language Models (LLMs) bounces immediately upon reaching traditional websites. • The company argues that traditional web structures are incompatible with AI-driven consumer behavior, which has been permanently altered by the rise of LLMs. • To combat this high bounce rate, Knotch advocates for a transition to the "conversational web" to better capture user intent and maintain engagement.
latimes.com



