• Disney+ and Hulu have entered a strategic partnership with iHeartMedia to integrate six video podcasts into their streaming platforms. • The deal includes popular titles such as "Hey Jonas!", expanding the variety of non-scripted content available to subscribers. • This move signifies a growing trend of streaming giants incorporating podcasting formats to diversify their libraries and attract new audiences.
latimes.com• Politicians are increasingly utilizing social media platforms like TikTok and podcasts to bypass traditional media and connect directly with voters. • While these digital strategies broaden an MP's reach and visibility, they also risk amplifying mistakes and gaffes to a much wider audience. • This shift reflects a broader trend in political communication where chasing attention and virality has become a central part of campaigning.
abc.net.au
Image: The New York Times Company• The Athletic has announced comprehensive coverage plans for the 2026 FIFA World Cup, utilizing a mix of podcasts, video content, and streaming. • The upcoming tournament will be the largest in history, featuring an expanded 48-team field and spanning 16 host cities across three countries. • This strategic expansion of media formats allows The Athletic to provide deeper analysis and real-time engagement for a global audience during the event.
nytco.com