Music industry revenue is growing, but film producers struggle to sell movie soundtracks
• India's music industry is experiencing overall revenue growth, yet film producers are facing significant difficulties in selling movie soundtracks. • Music labels have adopted a more cautious approach, prioritizing soundtracks with long-term "durability" and high replay value on streaming platforms. • This shift reflects a change in consumption patterns where streaming longevity is now more valuable than the traditional one-time sale of a film's music.
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