Image: VarietyViu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push
• Viu CEO Janice Lee revealed at APOS 2026 that nearly 20% of the platform's long-form viewers have transitioned to watching microdramas. • The streamer is expanding its branded content and co-production efforts, highlighted by the Indonesia-set series “Abracadabra” produced with Samsung and starring Ji Chang-wook. • This shift matters as the short-form format attracts advertisers seeking rapid production turnarounds and higher engagement through pan-regional tentpole strategies.
variety.com

