Image: Business TodayCan India monetise microdramas as the market booms but profitability remains elusive? - BusinessToday
β’ India is seeing a surge in the microdrama market as platforms adapt a successful commercial model originally developed in China. β’ The sector is attracting significant investment from venture capitalists, former Hollywood studio executives, and major entertainment companies. β’ Despite the boom in content creation, companies are struggling with profitability and the challenge of gaining visibility in a crowded market.
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