Image: Capitol CommunicatorAI Reshaping Journalism and PR: Francesco Marconi on Surviving ‘Machine Consumption’
• Newsrooms are increasingly integrating large language models (LLMs) to streamline content production and support reporting workflows. • Expert Francesco Marconi highlights a shift toward "machine consumption," where AI reshapes how journalists work and how information is processed. • This transition matters as it fundamentally alters the traditional relationship between journalism, public relations, and audience engagement.
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