Image: ChannellifeAustralian retailers lag AI ambitions as data gaps bite
• Only 10% of Australian retailers report the ability to deliver AI-driven personalisation at scale, highlighting a significant gap between technological ambitions and current capabilities. • The struggle is driven by fragmented data systems, with 73.3% of retail leaders describing their marketing technology and data environments as only partly integrated. • Operational hurdles remain high, as over 80% of leaders state that critical work on identity resolution and establishing a single customer view is still under development.
channellife.com.au