Rethinking

• South Korea is rethinking its K-content IP strategy to ensure local creators retain ownership and structural wealth rather than allowing international streamers to capture most of the profits from hits like Squid Game. • The shift focuses on reclaiming content distribution and strengthening negotiating positions to move beyond relying on overnight viral sensations. • This strategic pivot is seen as essential for transforming temporary global enthusiasm into lasting cultural and economic strength.

• Author of the new book "Decolonising Disease: Pandemics, Public Health and Pathogenic Novels" explores the intersection of colonialism, imperialism, and epidemic disease. • The work draws critical parallels between the COVID-19 pandemic and historical Ebola outbreaks, specifically those in Congo/Zaire and Sudan in 1976 and West Africa from 2014–16. • By centering transnational perspectives, the book aims to provide a meaningful intervention in how global health and medicine are understood through a colonial lens.