Roastbrief

• Cannes Lions 2026 has announced the shortlist for the Entertainment Lions category, featuring 62 finalists. • The selection highlights brands that successfully transformed branded content into entertainment through film, talent, and cultural experiences. • This category is a critical benchmark for measuring how brands compete with traditional entertainment to drive cultural conversations and build brand value.

• V47 Entertainment, via its agency VIRTUE Asia, announced a partnership with COL Group on June 17, 2026, to expand microdrama and vertical-first entertainment in South East Asia. • The collaboration aims to provide brands with increased access to short-form storytelling, leveraging COL Group's expertise as a pioneer in the vertical video format. • This move matters as it allows brands to engage audiences through a rapidly growing medium of bite-sized, mobile-centric content tailored for the regional market.