Image: IT Brief UKUK businesses face £83,000 risk from AI search shift
• UK businesses are facing a potential average revenue loss of £83,000 due to a shift in how users interact with AI-driven search engines. • Data reveals that over 80% of Google searches now result in "zero-click" outcomes, where users find answers directly on the search page without visiting external websites. • This trend threatens firms heavily reliant on organic search traffic, as AI-generated summaries reduce the necessity for users to click through to original content.
itbrief.co.uk
