Sports, films steal the spotlight as OTT originals slow down
• Streaming platforms are reducing spending on original web series as viewership shifts toward sports, blockbuster films, and traditional TV shows. • To achieve profitability, platforms are pivoting their growth strategies toward leaner, regional original content rather than high-budget productions. • This shift reflects a broader industry trend where "big-budget" originals are losing their dominance in the spotlight to more cost-effective or high-draw content.
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