Image: The Korea TimesFrom RESCENE to HyoRiSoo, self-produced content emerges as K-pop's newest strategy - The Korea Times
• K-pop group RESCENE, debuting under a small agency in 2024, is gaining significant social media traction through self-produced content. • This shift occurs as the group captures public attention despite lacking the massive budgets of industry giants like Aespa, NMIXX, and Le Sserafim. • The trend highlights a strategic pivot toward authentic, low-budget, and creative digital content to achieve "star-making moments" and viral growth.
koreatimes.co.kr



