6 Major Streamers Just Made the Same Move, and It Could Change How We Find TV Shows
• Six major streaming platforms are implementing a new strategy by incorporating "verticals" directly into their services to help viewers discover new shows. • This shift reduces the platforms' reliance on external social media redirects to drive traffic and engagement with their content libraries. • The move is significant because it allows streamers to better monetize existing content by controlling the discovery environment and user journey.
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