Streaming Cineuropa

• European cinema attendance declined by 5.5% in 2025, with the total number of cinemagoers dropping to 796 million. • Despite the fall in attendance, overall box-office revenues remained stable at €6.36 billion. • This trend highlights a shift in consumer behavior and pricing dynamics within the European film exhibition market.

• Non-English original content has overtaken English originals on Netflix for the first time, accounting for 52% of the platform's originals in 2025 compared to 49% in 2024. • According to Ampere Analysis, Spanish and Korean productions recorded the strongest growth, driving the shift toward a more globalized content library. • This trend highlights a strategic pivot by Netflix to prioritize international markets and diverse storytelling to sustain global subscriber growth.