Image: VarietyWorld Cup Delivers Huge Viewership and Pop Culture Sizzle for Fox, Telemundo and Peacock
β’ Fox Sports, Telemundo, and Peacock have reported stronger-than-expected viewership numbers for the current World Cup tournament. β’ Fox has invested significant resources into extensive coverage, including pregame shows and a unique nightly wrap-up program titled βAfter Hours With James Corden.β β’ The tournament's success is attributed to a surge in "pop culture sizzle," blending traditional sports highlights with celebrity guests and comedy sketches.
variety.com