Tells Firms

• The European Union is implementing sweeping artificial intelligence transparency rules requiring firms to label deepfakes and other AI-generated content. • These regulations officially kick in this Sunday, forcing companies to clearly identify synthetic media to prevent misinformation. • The move matters as it aims to protect citizens from deceptive content and ensure transparency regarding the origin of digital media.

• Starting this Sunday, the European Union is implementing sweeping transparency rules requiring firms to label deepfakes and other AI-generated content. • The mandate aims to ensure that European citizens can immediately distinguish between authentic online content and synthetic media. • This measure is part of the EU's comprehensive AI law, designed to combat misinformation and increase accountability for AI developers.

• Starting this Sunday, new European Union transparency rules will require companies to clearly label deepfakes and other AI-generated content. • The mandate aims to combat misinformation by ensuring users can easily distinguish between human-created and synthetic media. • This phased introduction targets the growing prevalence of AI tools that can create highly realistic but deceptive images, audio, and video.

PM summons senior figures from Meta, TikTok, Google and X and says social media is ‘putting our children at risk’Keir Starmer has told social media bosses “things can’t go on like this” in a Downing Street meeting over internet safety.The prime minister summoned senior figures at Meta, TikTok, Google and X to No 10 on Thursday morning as his government considers imposing new restrictions on platforms, including an Australia-style ban for under-16s. Meta owns Facebook and Instagram, and Google owns YouTube. Continue reading...