Global M&A trends in consumer markets: 2026 outlook
• Global consumer market M&A is projected to remain stable and selective through 2026, focusing on strategic portfolio rebalancing and securing new capabilities. • Key examples of this trend include Mars' acquisition of Kellanova, completed in December 2025, which expanded its global brand reach. • The proposed Union Pacific–Norfolk Southern rail merger, one of 2025's largest deals, highlights a shift toward consolidation to improve supply-chain reliability and e-commerce fulfillment.
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