Viki Drama

• Rakuten Viki launched its fourth annual K-Drama Day to celebrate the global popularity of Korean entertainment across Southeast Asia. • Fans are invited to vote for their favorite K-Drama, with the winning show being featured on digital billboards in select international markets. • This campaign allows viewers to directly influence the physical marketing and visibility of their favorite Asian series on a global scale.

• Rakuten Viki announced its fourth annual K-Drama Day celebration running from September 25 through October 1. • The event offers the global fandom of Korean entertainment free content, talent exclusives, and a variety of prizes. • This initiative allows viewers to access premium Asian entertainment for free during the designated celebration window.

• Rakuten Viki announced the launch of its fourth annual K-Drama Day on September 10, 2026, to celebrate the global popularity of Korean entertainment. • The event features a variety of offerings for fans, including free shows, special prizes, and exclusive content from talent. • This initiative aims to engage the growing international fandom of Asian entertainment and increase viewership on the Rakuten Viki platform.