Virtue Arabia

• VIRTUE Asia has launched VIRTUE Arabia in Dubai, marking the agency's first international expansion and the creation of an independent creative network across Asia, India, and the Middle East. • The new entity will absorb the existing VIRTUE team and its current portfolio of private sector and government clients specializing in culture and tourism. • VIRTUE Arabia will implement an "entertainment-first" strategy, focusing on high-impact delivery across gaming, music, live experiences, and film and television.

• VIRTUE Asia has expanded its operational reach beyond the APAC region with the official launch of VIRTUE Arabia. • The expansion creates a unified creative network spanning both Asia-Pacific and the Middle East to enhance regional storytelling. • Through V47 Entertainment, the company recently partnered with China's COL Group to provide brands with microdrama and vertical video opportunities.