Virtue Asia

• VIRTUE Asia has launched VIRTUE Arabia in Dubai, marking the agency's first international expansion and the creation of an independent creative network across Asia, India, and the Middle East. • The new entity will absorb the existing VIRTUE team and its current portfolio of private sector and government clients specializing in culture and tourism. • VIRTUE Arabia will implement an "entertainment-first" strategy, focusing on high-impact delivery across gaming, music, live experiences, and film and television.

• VIRTUE Asia has expanded its operational reach beyond the APAC region with the official launch of VIRTUE Arabia. • The expansion creates a unified creative network spanning both Asia-Pacific and the Middle East to enhance regional storytelling. • Through V47 Entertainment, the company recently partnered with China's COL Group to provide brands with microdrama and vertical video opportunities.

• V47 Entertainment, via its agency VIRTUE Asia, announced a partnership with COL Group on June 17, 2026, to expand microdrama and vertical-first entertainment in South East Asia. • The collaboration aims to provide brands with increased access to short-form storytelling, leveraging COL Group's expertise as a pioneer in the vertical video format. • This move matters as it allows brands to engage audiences through a rapidly growing medium of bite-sized, mobile-centric content tailored for the regional market.