Image: NBC NewsWorld Cup final draws record 63 million U.S. viewers, signals soccer’s mainstream moment
• Nearly 63 million Americans watched Spain defeat Argentina in the FIFA World Cup final this past Sunday, setting a new viewership record for the sport in the U.S. • While the audience remains smaller than Super Bowl LX's 126 million viewers, the surge highlights soccer's successful transition toward mainstream popularity. • This milestone reflects decades of strategic efforts to expand the sport's reach in a market traditionally dominated by American football, basketball, and baseball.
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