Image: ForbesFIFA Risks Major Loss In $60 Million India World Cup Media Deal Standoff
• FIFA is currently facing a standoff over media rights for the Men's World Cup in India, with no TV agreement in place just weeks before the tournament begins. • The organization risks losing a potential $60 million deal as it struggles to secure a viable broadcasting partner in the Indian market. • This conflict highlights the disparity between the U.S. market, where live sports rights are ballooning and fueling record-high 2026 World Cup ticket prices, and other global regions.
forbes.com
