Samsung announced at CES 2026 a vision to unify artificial intelligence across its entire device ecosystem, committing to integrate AI into new mobile devices, 4K and higher-resolution televisions, and home appliance lineups globally. The company positioned these intelligent devices as AI companions designed to understand user context and routines, functioning beyond traditional 'smart' gadgets to anticipate user needs and quietly enable personalized experiences. Samsung's latest televisions now feature Vision AI that analyzes content, user preferences, and viewing environments in real-time to automatically optimize picture and sound without manual adjustments, while home appliances transition from tools to true AI companions that master automated routines and reduce mental load of household chores. The company is launching a new Galaxy S Series this month as part of what it calls a 'new era of intelligence' intended to be both powerful and effortless for consumers.