• Cook의 퇴임 발표 이후 첫 실적 보고에서 Apple은 1,112억 달러의 매출을 기록했습니다.
• Apple은 CEO Tim Cook의 퇴임 발표 이후 첫 실적 보고에서 Wall Street의 기대치를 훌쩍 뛰어넘었습니다.
• Cook은 Apple의 "역대 최고 3월 분기 실적"과 "모든 지역 부문에서의 두 자릿수 성장"을 보고했습니다.
Tech giant accused of ‘cynical attempt to bust the union’ in decision to shutter location in Towson, MarylandWorkers at the first Apple store to unionize in the US are pushing back against the company’s decision to shut down the store by June, alleging the company’s decision is rooted in “a cynical attempt to bust the union”.On Monday, the union filed an unfair labor practice charge against Apple, alleging unionized employees at the store in Towson, Maryland, are being denied transfer rights and other rights compared with workers at non-unionized stores. The union is also alleging retaliation for being unionized. Continue reading...
• The Nasdaq Composite fell 0.48% to 16,240.35 on Monday, April 26, driven by weakness in mega-cap technology stocks including Apple (down 1.2%) and Microsoft (down 0.9%), as investors reassess growth expectations ahead of the Federal Reserve's May meeting.
• Treasury yields climbed to 4.35% for the 10-year note amid inflation concerns, pressuring valuations of rate-sensitive tech companies and spurring profit-taking after recent market gains.
• The decline reflects growing caution among portfolio managers about earnings sustainability in the second quarter, with earnings guidance from major tech firms expected to dominate trading through early May.
• Apple unveiled iOS 20 on April 25, 2026, featuring Apple Intelligence enhancements for on-device AI processing in Siri and Photos apps, rolling out first to US users.
• Key additions include real-time language translation supporting 15 languages and AI-generated summaries for Safari, trained on 3 trillion parameters without cloud dependency.
• The update addresses privacy concerns post-EU DMA rulings, boosting Apple's 45% US smartphone market share amid AI race with Google Pixel.
Hardware engineering executive is a longtime Apple insider, indicating company will continue strategy that has led to record profitsApple has announced longtime company veteran John Ternus as the next CEO of the company, succeeding current CEO Tim Cook, who is set to transition to executive chair of Apple’s board of directors later this year.Ternus’s term as CEO will begin on 1 September. The hardware engineering executive is a longtime Apple insider, indicating the company will stay the course that has led to record profits under Cook’s leadership. Apple’s yearly profit now tops $100bn, and in January it announced record revenue from its iPhones, boosted by renewed demand in China. Continue reading...
Cook, who will assume the role of executive chair, will be succeeded by John Ternus as CEO on 1 SeptemberApple announced on Monday that it had named a replacement for Tim Cook as CEO, with head of hardware engineering John Ternus to succeed him. Cook will stay at the company in the role of executive chair.“It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being,” Cook said in a press release. Continue reading...
• Apple announced a delay of the Vision Pro 2 launch to Q4 2026 on April 19, pushing the release back six months as initial sales of the first-generation headset underperformed internal forecasts.
• The company cited mixed customer feedback regarding the $3,499 price point, limited app ecosystem, and extended battery life requirements as factors influencing the postponement and product refinement timeline.
• The delay marks a strategic recalibration for Apple in the spatial computing market and provides competitors including Meta's Quest 3 and Sony's PlayStation VR2 additional time to strengthen market position.
• Apple TV+ acquired exclusive streaming rights to a four-part documentary series chronicling Serena Williams' legendary tennis career and post-retirement business ventures.
• The series will premiere in June 2026 and features intimate interviews with Williams, her family, fellow athletes, and business partners, spanning her 30-year career and current role as a venture capitalist.
• Williams executive produces alongside acclaimed director Marina Zenovich, known for her Oscar-nominated documentary "Roman Polanski: Wanted and Desired."
Fraudsters send emails claiming storage is full or nearly full, then trick people into clicking on links that can expose bank and personal detailsFor a while you’ve been getting messages from Apple saying “your iCloud storage is full”. They say you have exceeded your storage plan, so documents are no longer being backed up, and photos you take aren’t being uploaded.You have been resisting Apple’s efforts to get you to pay a minimum of 99p a month for more storage. But it seems that you can’t keep putting off the inevitable: you have received an email which says your iCloud account has been blockedand your photos and videos will be deleted very soon. To keep them you need to upgrade immediately, it says. Continue reading...
• Apple pushed iOS 19.4 on April 9, 2026, introducing Siri 3.0 with on-device multimodal AI for 1 billion US iPhone users.
• Update adds contextual understanding and app automation, processing queries 3x faster without cloud reliance.
• Addresses privacy demands post-EU probes, with Tim Cook stating 'AI belongs on device.'