Afbeelding: VarietyViu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push
• Viu CEO Janice Lee reports that nearly 20% of long-form users now watch microdrama, a growing format on the platform. • The platform is expanding its branded content and co-production efforts, including a partnership with Samsung for the series "Abracadabra" starring Ji Chang-wook. • This strategy allows for rapid turnaround times, making the short-form format attractive to brands looking for quick content.
variety.com



