Record dealmaking run shows Asia's growing appetite for sports assets - The Economic Times
• Asian families and fund managers are driving a record surge in sports asset dealmaking across the Asia-Pacific region by pursuing minority stakes in leagues and franchises. • This investment trend is fueled by rapidly growing audiences and rising media rights fees, with FIFA reporting 205 million unique viewers on China's CCTV and 39 million on Japan's Nippon TV. • High-profile investors like Singapore-based businessman Kiat Lim, who controls Valencia CF and has stakes in McLaren Automotive, view sports attention as a valuable financial currency.
economictimes.indiatimes.com


