Image: Galway BeoIrish streaming subscribers lead EU TV movies and sports with €2bn annual spend - Galway Beo
• Irish internet users have become the most likely population in the EU to hold paid subscriptions for streaming platforms dedicated to TV, movies, and sports. • Annual spending on these digital services in Ireland has reached €2 billion, a figure that is twice the current European Union average. • This trend highlights Ireland's rapid shift toward digital consumption and a high willingness to pay for premium on-demand content compared to its neighbors.
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