Image: Outlook IndiaExplainer: Why Streaming Platforms Are Betting Big on Indian Reality Shows
• OTT streaming platforms in India are increasingly investing in unscripted reality shows to expand their content libraries. • These shows rely heavily on high-profile celebrity anchors, such as Salman Khan in Bigg Boss, to drive viewership and ensure commercial success. • To scale these formats globally, platforms must secure robust international distribution partnerships and legal protections for original concepts.
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