Bangkok Post - Thailand tops mini-drama revenue as TikTok eyes expansion
β’ Thailand has emerged as the leader in Southeast Asia for short-drama in-app purchase revenue and ranks as the region's third-largest market for downloads, according to Sensor Tower. β’ TikTok Thailand is leveraging this trend by providing local content producers with distribution channels to reach new audiences through mini-dramas. β’ This shift is significant as mini-dramas are now one of the fastest-growing mobile entertainment categories, currently outperforming traditional over-the-top (OTT) streaming apps in downloads.
bangkokpost.com

