Image: Fortune IndiaZee Entertainment hits record 20% network share as FIFA World Cup lifts sports viewership
• Zee Entertainment achieved a record 20% network share, its highest in nearly eight years, driven by a surge in sports viewership. • The company's Unite8 Sports portfolio attracted over 300 million viewers across television, digital, and social platforms during the FIFA World Cup 2026. • Separately, Nitin Gadkari advocated for direct flights from Nagpur to Dubai and Singapore to stimulate regional economic growth.
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