Image: BBCITV hits such as I'm a Celebrity to stay free to watch after takeover, says Sky boss
β’ Sky is acquiring ITV's media and entertainment divisions in a deal valued at Β£1.6 billion. β’ Sky boss Dana Strong confirmed that popular ITV hits, including "I'm a Celebrity," will remain free to watch following the takeover. β’ Dame Caroline Dinenage, chair of the Culture, Media and Sport Committee, noted that the merger could increase the combined entity's ability to attract audiences and advertising revenue.
bbc.com