Image: BBCITV hits such as I'm a Celebrity to stay free to watch after takeover, says Sky boss
⢠Sky is acquiring ITV's media and entertainment divisions in a deal valued at £1.6 billion. ⢠Sky boss Dana Strong confirmed that popular ITV hits, including "I'm a Celebrity," will remain free to watch following the takeover. ⢠Dame Caroline Dinenage, chair of the Culture, Media and Sport Committee, noted that the merger could increase the combined entity's ability to attract audiences and advertising revenue.
bbc.com