Image: Business TodayCan India monetise microdramas as the market booms but profitability remains elusive? - BusinessToday
• India is seeing a surge in the microdrama market as platforms adapt a successful commercial model originally developed in China. • The sector is attracting significant investment from venture capitalists, former Hollywood studio executives, and major entertainment companies. • Despite the boom in content creation, companies are struggling with profitability and the challenge of gaining visibility in a crowded market.
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