Image: BBCThe World Cup of adverts: How brands are competing to entertain, not simply sell
• Major brands are launching ambitious advertising campaigns featuring high-profile stars like Kim Kardashian, Timothée Chalamet, and Susan Boyle ahead of the World Cup. • Rather than focusing on athletic heroism, some campaigns are pivoting toward humor and relatability, highlighting the "ridiculous" logistical struggles and financial irresponsibility of fans. • This shift reflects a broader strategic move by advertisers to prioritize entertainment and cultural connection over traditional direct sales pitches.
bbc.com


