Image: ForbesHow Artists Can Turn Social Media Virality Into Sold Out Shows
• The article examines how Chappell Roan successfully transitioned from social media virality to mainstream success and sold-out performances. • Roan spent years refining her craft and persona, signing with Atlantic Records at 17 and releasing her first EP in 2017 long before her 2024 breakout hit "Good Luck, Babe!" • This trajectory highlights the importance of long-term artist development, emphasizing that sustainable fame requires consistent performing and brand building beyond a single viral moment.
forbes.com

