Music influencers are getting paid to promote songs — and they're not telling you
• Social media influencers are increasingly accepting undisclosed payments to promote songs, creating an artificial sense of virality that can push tracks up the pop charts. • This practice mirrors historical "pay-to-play" mechanisms, such as 19th-century sheet music promotions and 20th-century record labels paying radio DJs to play specific songs. • The lack of transparency is significant because it misleads listeners into believing a song's popularity is organic rather than a paid marketing campaign.
npr.org
