Short Drama Ad Spend Surges In India
• Ad spend for mobile "short drama" apps in India has experienced an explosive growth of 423%, according to new data from AppsFlyer. • This surge positions the Indian Subcontinent as the primary engine for paid app growth, contrasting with budget cuts seen in North America and Southeast Asia. • The trend highlights a significant shift in global entertainment consumption, as marketers pivot their strategies toward short-form video content in emerging markets.
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