Image: Insurance Business AmericaPrudential bets on India and bancassurance as Asia's protection gap widens
• Prudential is strategically increasing its focus on the Indian market and expanding its bancassurance partnerships to drive growth across Asia. • The company's H1 financial results highlight a widening "protection gap" in the region, indicating a significant underserved demand for insurance products. • This shift signals intensifying competition for independent intermediaries and brokers, as Prudential leverages bank-led distribution channels to reach customers.
insurancebusinessmag.com
