Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
• Lantern, an e-commerce startup founded in 2024 by Lissimore, is pivoting its focus toward AI Generative Engine Optimization (GEO) and LLM result optimization. • The company previously launched a customer loyalty tool and successfully raised $3.1 million in seed funding in 2025, led by Salesforce Ventures. • This shift addresses the changing landscape of search, providing brands with tools to ensure their products are more frequently recommended by large language models.
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