Trademarks

• 针对日益增加的 AI 生成内容，Taylor Swift 于 4 月 28 日提交了新的商标申请，旨在保护她的声音和形象。 • 此举使 Swift 成为最新一位应对娱乐业 AI 深度伪造（deepfake）风险的名人。 • 这些商标旨在数字威胁激增的环境下，为其个人品牌提供保护。

The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategyTaylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Continue reading...