Asia Research

• Ken Research released a strategic analysis on July 16, 2026, projecting that the Asia-Pacific Artificial Intelligence (AI) in marketing market will reach USD 305.35 billion by 2030. • The report highlights a growth trajectory of 28.3%, driven largely by the integration of generative AI and evolving marketing technology ecosystems across the region. • This growth is significant as it outlines critical regional investment priorities and strategic imperatives for businesses aiming to remain competitive in the AI-driven landscape.

• Research from Ampd and Media Partners Asia reveals that microdramas are becoming the primary "top-of-funnel" entry point for streaming audiences in Southeast Asia. • The data indicates that local content is outperforming Korean imports in key markets, with local titles holding a 33% share in Indonesia and 28% in Thailand. • This shift matters because it demonstrates that local production strength is now the decisive variable in capturing viewers once they transition to premium screens.

• New research from Ampd and Media Partners Asia reveals that microdramas are becoming the primary "top-of-funnel" entry point for streaming audiences in Southeast Asia. • The data shows that local content is outperforming Korean titles in key markets, with local productions holding a 33% share in Indonesia and 28% in Thailand. • This shift is significant because it demonstrates that local production strength is now the decisive variable in attracting viewers to premium streaming screens.