'It's crazy': Broadcasters toil, and revel, in supersized World Cup - CNA
• Broadcasters are managing an unprecedented workload for the North American World Cup, which features 104 matches played over 39 days across three countries. • The tournament has broken previous records for both revenue and global reach, with more than 100 different networks providing coverage of the event. • This expansion highlights the massive commercial growth of soccer's showpiece event and the logistical strain placed on media teams to deliver content.
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