Zee Entertainment in talks with FIFA on World Cup broadcast rights in India
β’ Zee Entertainment announced on Tuesday that it is in negotiations with FIFA to secure the broadcasting and streaming rights for the 2026 World Cup in India. β’ The move coincides with the launch of Unite8 Sports, a new dedicated portfolio of sports channels designed to expand the company's athletic content offerings. β’ This strategic push highlights Zee's ambition to capture the growing Indian sports market and compete for high-profile international tournament rights.
reuters.com