Zee Entertainment in talks with FIFA on World Cup broadcast rights in India
⢠Zee Entertainment announced on Tuesday that it is in negotiations with FIFA to secure the broadcasting and streaming rights for the 2026 World Cup in India. ⢠The move coincides with the launch of Unite8 Sports, a new dedicated portfolio of sports channels designed to expand the company's athletic content offerings. ⢠This strategic push highlights Zee's ambition to capture the growing Indian sports market and compete for high-profile international tournament rights.
reuters.com