Sportsbooks

• Sportsbook operators report that betting on the 2026 World Cup has surged past expectations, setting new records for the event. • The surge is driven by the tournament being hosted in North America, which allows U.S. audiences to attend and watch matches live. • High expectations for the U.S. national team and the presence of global stars like Lionel Messi are fueling increased wagering activity.

• Sportsbook operators are reporting record-breaking betting activity for the 2026 World Cup, with volume surging past initial expectations. • The surge is driven by the tournament being hosted in North America, which allows U.S. audiences to attend and watch matches live. • Increased interest is further fueled by high expectations for the U.S. national team and the presence of global stars like Lionel Messi.