Image: The Sunday GuardianFIFA World Cup 2026 India Broadcast Explained: After Doordarshan Exit, US-Based Avni LLC Emerges as Surprise Contender — Is the Deadlock Finally Ending?
• India currently lacks an official broadcaster for the FIFA World Cup 2026 after Prasar Bharati exited the rights race, leaving a significant gap in coverage. • A commercial deadlock persists as FIFA's valuation for the 2026 and 2030 broadcasting packages dropped from an initial USD 100 million to approximately USD 35 million. • US-based investor Avni LLC has emerged as a surprise contender, potentially resolving the standoff between FIFA and domestic sports networks.
sundayguardianlive.com